Girma Berta is an Ethiopian photographer that created a project documenting the people of Addis Ababa. Being a self-taught photographer, Berta uses a combination of street photography and graphic design to create images of passers-by with a painterly quality.
Girma Berta captured his subjects in usual scenes. He then isolates them from their context, layering them against block-color backgrounds. This effectively removes any visual distractions from the subject and brings a collage-art quality to his work. The figures in Berta’s images are often working or en route somewhere alone, carrying bags and bundles. This speaks to the photographer’s desire to show the people he notices just as they are, without any bells and whistles. Berta’s production of work on an iPhone is symbolic of the larger demographic of African artists who are taking part in the current digital art revolution.